Permanent Work From Home – New HR Contract Model

The most trending HR employee contract model now includes “Work from ANYWHERE” apart from the usual “Permanent |  Full-Time | Causal | Part-Time | etc.” This model essentially allows employees to choose whether they want to be full time at the Office | Home | Office and Home.

Spotify is the latest tech company which has recently adapted this model. The company will adhere to implementing extreme flexibility even around locations, giving employees the freedom to even choose the country and city where they would like to work from. The company has decided to provide co-working space memberships for its employees who choose to work remotely and at the same time desire for a dedicated workspace. Hence, giving them the best of both worlds!!!

We are seeing more and more big-scale companies adopting the remote work model as a more permanent and concrete option due to adversities caused by the Covid-19 pandemic. This framework will give more assurance to companies in leading a more persistent growth. 

With this dynamic shift in workplace concept, companies are at the forefront of reassessing their office spaces across the globe for increased perseverance, flexibility and prosperity to ensure that all of their operations, regardless of the situation, goes on unobstructedly, comfortably and efficiently. The main objective of this new employee roadmapping approach is to ensure that employees in the uncertain long-run have a permanent & backup place where they can perform with focus, collaborate without obstruction, innovate and recreate and the possibility of this should prevail whether at an office/home desk, in a conference room, a cafe or a co-working space.

Spotify is not the only tech company, there are other significant companies like Microsoft, Salesforce, Twitter, Square, etc. who have considered and implemented this dynamic employee contractual setting. Salesforce recently announced to let its employees choose whether they would consider coming into the office again? While Simultaneously emphasizing that the 9-to-5 workday routine is dead. Square and Twitter are letting employees work from home #wfh FOR GOOD! And lastly Microsoft also offered its workers high flexibility to work from home.



As evidently seen that we have a rising number of companies who are proactively considering remote work as a more permanent option due to the Covid-19 pandemic. I think it is time that all companies should prepare for the same and evolve with the changing time. The world is not the same anymore. In this world only the digitally adept will survive. @CloudPloys we help companies in upscaling and proofing their business against such adversities, so please reach out for a consultation and a relaxed discussion! 

Building technology for success in digital era

ZipPay VS Afterpay – How are the two different or similar?

When we talk about buying shares the two most trending shares these days are those of Zip and After pay. But the business models of both are similar that it is hard to identify a clear distinction between the two. The buyers often cannot make a clear comparison between the two.

So here we have listed out a few key features for both:

What does the company offer? Offers buyers an instant credit of $1000 for buying products. It can be redeemed in online or other purchases. The user has the flexibility to decide their instalment repayment plan. Most flexible! Offers buyers to buy now and pay later with four split payments in equal portions deducted fortnightly from the registered credit/debit card. Most convenient! 
Buying Limit Offers an instant shopping credit of $1000 without any need for an initial deposit at the time of purchase. For any order greater than the $1000 value the buyer needs to pay the difference upfront. Offers a total transaction of up to $1000 with the first quarter payment payable by the buyer at the time of purchase. 
Fees & Charges No fee incurred if instalment is paid on time. 0% interest & $0 set up. No fee incurred if instalment is paid on time. 0% interest & $0 set up.
Late or Missed Instalment ChargesCharges $5/month after the first month for any outstanding amount irrespective of how big or small the amount is. 
This means if you pay off before the end of the first month you will never be charged a fee!
Charges $10 for a late payment. However, they do send follow-up reminder emails ahead of time. 
This means if you pay on time you will never be charged a fee!
Summarised Distinction Flexible process, no deposit required Simpler process and get to pay off faster. 
User Eligibility Only available for Australian Citizens and Permanent Residents over 18 years old. Only available for Australian Citizens and Permanent Residents over 18 years old. 
Bank Card Requirements A user must have a valid debit card and be employed with a minimum salary of $300/wk A user must have a valid credit/debit card and sufficient funds to cover the first quarter instalment.

These are the few clear distinctions which might support you in decision making amongst two crucial companies. @CloudPloys enjoy exploring such exciting & enriching topics. So if you are someone like minded and enjoyed reading this blog then stay attuned for more topics yet to be explored! 

Building technology for success in digital era

Is your business COVID proof? Can it survive recurring lockdowns?

Take your business ONLINE before the lockdowns take them OFFLINE!!! @CloudPloys

Melbournians were truly taken aback with the fourth lockdown with coffee & food culture being the charm of the place this recent lockdown announced on 11th February, 2021 affected the cafes & restaurants quite impactfully especially with Valentines weekend being round the corner…who knew that on Valentine’s day I would be writing a blog instead of going out for a sunny date out?

The adversity of these state restrictions sinks quite deeply into the education industry, hospitality and recreation sectors but this is something not even the Victorian Government can knowingly help but you surely can…by doing your business a favour and transitioning ONLINE as much as possible. It is understandable that there are few aspects of the business which cannot be virtual but it is better to have a cloud shield for those operations where possible.

Regardless of the fact that we are heading to something called a “New Normal” era but the uncertainty around the world with respect to such viruses can never give a surety of a definite normal. There are still some businesses for whom digital transition will be a challenge as they would not be able to speculate that which operations can actually be done online and this is where @CloudPloys come in. We listen, analyse and present you with strategic and COVID proof business solutions. We do the thinking for you, you just have to reach out!

Take example of this lockdown we know it is going to last for 5 days but are we confident that it won’t get extended ?? In a situation where the government is not certain what is coming ahead how can we as individuals have our own speculations?

Therefore, it is utterly vital that we proof our business and be ready for anything that comes at us. As a responsible business it is your liability to take the first step and as an expert it is our responsibility to give you a viable solution.

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Cybersecurity Dilemma – Securing Internet of Things (IoT) Networks

There is a growing concern around maintaining a reliable system to play a particular sound track, place an online order by just saying “Hey Siri” or “Hey google”, have your refrigerator detect your food stock, or have your office printer depict its own service automatically.

These tech advancements are driving a growing popularity for “SMART” everything from offices, homes, appliances, buildings & cities. Where all these are connected through the “Internet of Things” (IoT).

IoT is the network of objects, physical in nature which are equipped with sensors, software and other technologies for transmitting data with other devices & systems through the internet. These incorporate immersed systems, wireless sensor networks, controlled & automated systems like smart home devices, as well as smart phones & speakers.

The exploding number & heterogeneity of devices linked to IoT networks is causing an excruciating difficulty to implement cybersecurity, because each device adds to be a potential weak link. 

For more insight, a range of devices include toys, exercise machines, gaming devices and connected cars. And the risk revolving around it could be a possibility of hacking a large number of interlinked cars to shut down cities via deadlock.

Furthermore, smart buildings & cities can also be hacked by getting into automated systems that control ventilation & temperature control systems, fire alarms and other essential foundations. These threats elaborate to the household, hospitality and healthcare industry. 

So if a sector as a whole is exposed to such compromise then where does this lead the individual businesses to? Evidently we have seen a move among enterprises towards adopting a “risk-based” approach to cybersecurity.

This approach to information security lets enterprises pursue strategies specific to their custom operating domain, threat exposure and objectives, this is what we term as enterprise risk management (ERM) strategies widely adopted by several enterprises. But the problem lies where the enterprises have an extremely high tolerance for risk. Since it is commonly acknowledged that there is no such thing as a fully secure system therefore, it is vital to ensure that there’s proper care taken while designing system architecture rather than using this as an excuse. 

But since an enterprise makes their own informed choice they should have an accountability for it as well!? However, there is a lot more to think about than simply holding enterprises responsible. So instead of contemplating on who to blame the thought process should rather be directed in making the IoT networks more secure. 

There are a few recommendations for it like:

  • One is to exert a device foundation to get an informative, latest inventory of the count and variety of devices connected to one’s IoT network. Along with an accountability of their risk profiles, and their trusted conducts. 
  • Another one could be to outline one’s network to contain IoT devices in their own pool of controlled & closely knit security zones, keeping them separate from the other IT assets.
  • Also, the adoption of strong password settings by replacing the default ones of newly connected IoT devices with highly secure ones. Hence, complying to enterprise password policies.
  • Furthermore, on-going patching and updating of codes when feasible could be a risk combination tactic whilst proactively monitoring IoT devices at all times.

Securing IoT networks requires a mix of procuring products that are designed whilst taking a wholesome approach to security. Developers of such products can no longer just be concerned about safeguarding and connecting some particular IT networks. Rather, they must contemplate the consequences about the entire security of the cyber & other tangible systems. 

@CloudPloys accounts for all the foreseeable risks around IoT networks. We work ethically and put relentless efforts to provide a streamlined experience to our associates. As awareness of such risk exposure is the first step towards combating it. 


Difference between Artificial Intelligence (AI) & Machine Learning (ML)

The two trending buzzwords in the IT industry that have evolved imminently are “Artificial Intelligence” (AI) and “Machine Learning” (ML). More so these two words often seem to be used reciprocally.

However, they are not actually reciprocal, but the perception that they are could lead to false information. Therefore, read this article to make an informed distinction between the two.

AI & ML both appear frequently when the topic under consideration is Big Data, Analytics, and other such tech areas which are popular throughout our world.

To loop it together, Artificial Intelligence incorporates and functions tasks using Machines in a way that we would consider “smart”.

Whereas, Machine Learning is an active application of AI propagated by the idea that we should really just be able to feed machines with data and let them learn for themselves.

But how did this idea evolve in the first place?

AI has been an aged concept even the ancient Greek mythology contained stories of mechanical men designed to mimic our own behavior. Soon after this myth, early European computers were perceived as “logical machines” and by performing capabilities like arithmetic & memory, provoked engineers to create even more smart mechanical brains.

With emergence of tech along with our adeptness in understanding how a human mind works, our concept of what constitutes AI has evolved too. Instead of focusing on increasingly complex calculations, work in the field of AI concentrated on replicating human decision making processes and carrying out tasks in ever more human ways.

Artificial Intelligences = Machines designed to act intelligently 

Are often classified into either of two fundamental groups:

  1. Applied AI – This is far more common, for example systems designed to wisely trade stocks & shares, or action an autonomous vehicle would fall into this category.
  2. General AI – This is less common than the former, these are systems or devices which can in theory handle any task. This has led to the development of Machine Learning, considered as a subset of AI, it can be thought of as the current state-of-the-art and this is where some of the most exciting advancements are happening today. 

Emergence of Machine Learning

This was provoked by two fundamental breakthroughs:

  1. Realization – This concept means that rather than teaching computers everything about the world and how to intelligently carry out tasks, it might be possible to teach them to learn for themselves.
  2. Emergence of the internet – The huge increase in the amount of digital information being generated, stored, and made available for analysis.

With these innovations in place, engineers realized that rather than teaching computers & machines how to do everything, it would be far more efficient to code them to think like human beings, and connect them into the internet to feed all of the information in the world. 

About Neural Networks

This has been the key to teaching computers to think and comprehend the world in a human like manner, while retaining the typical advantages it holds over humans like speed, accuracy and unbiasedness.

A “Neural Network” is a computer system designed to work by classifying information in the same way a human brain does. It can be taught to recognize various aspects like graphics or images and furthermore, classify them according to elements they contain.

It works based on data fed to it upon which it is able to make statements, decisions or predictions with a degree of certainty i.e. Probability. The insertion of a feedback loop enables “learning”, upon sensing whether its determination is correct or not, it modifies its future approach. 

ML Apps can smartly “read” text to analyse if the writer of the text is making a complaint or applauding. It can also “listen” to music and determine if it’s happy or sad music, and find music of the same genre. Furthermore, they are trained to even compose their own music with similar themes, or which they sense is likely to be commended by the listeners of the original piece.

About Natural Language Processing

Another field of AI “Natural Language Processing” (NLP) is another thrilling innovation in this era, and one which is heavily reckoning on ML. Elaborating the idea to different heights, i.e. we should be able to communicate and interact with electronic devices and digital information, as naturally as we would with another human being. 

NLP Apps attempt to study natural human interactions, both in written or spoken format, and communicate in return using similar, natural language. ML is used here to help machines cope with vast distinctions in human language, and train it to respond in a way that a particular audience would likely receive from another human.

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7 Reasons Why Your Business Needs a Responsive Website

These days people are more inclined to access the Internet on their smartphones than from their desktops or even laptops. The increasing comfort of browsing the internet on smartphones along with rapidly declining prices of such devices is further driving the change in how we use and experience the Internet. 

  1. Gets you in Google’s good books – Google is the biggest search engine and continues to top the rankings with remarkable consistency and without any conceivable threat to its numero uno position even in the near future. Hence, it is the obvious choice for businesses to attract organic traffic to their websites making it vital to give attention to Google and how it works. Google suggests that a responsive website is a great way to attract smartphone users as it supports mobile-optimized websites. This involves the searches for general products & services but the preference for mobile-optimized services is at its highest when searches are made for LOCAL services. Google sees searches in the excess of 100 billion each day and ranks “mobile-responsive” higher in the results when searches are made from mobile phones.
  1. Reduces bounce rate – You may have a great business model and a greater website along with a favorable ranking in search results. Despite this you are still not immune to bounce rate, if your website isn’t mobile-friendly. If your users don’t find accessing your website from their smartphones seamless or convenient, you are likely to see a very high number of bounce rates. It will further drag down the rankings of your website, irrespective if your website functions seamlessly when accessed through desktops. A high bounce rate isn’t likely to get you any favors from Google and as a result this will lead to a drastic decline in your rankings.
  1. Versatility with all devices – A major benefit of having a responsive design for a website is that since the template size is created along the lines of various screen sizes, it assures that the website adjusts to the size of the device, irrespective of the width, height or screen size of the device. With technology evolving so rapidly now watches, glasses, and even TVs, are used for web browsing. Thus, emphasizing the importance of responsive websites even more prominently. 
  1. Easy management – The inclination for most online businesses towards responsive websites is driven by the multitudes of benefits of responsive websites and easier manageability is one of them. For online businesses, managing separate desktop and mobile sites is a lot of hassle. This requires separate Google Adwords & SEO campaigns to be managed for each website type which is less efficient and productive than managing a single wholesome website.
  1. Enhanced user experience – Responsive designs results in overall enhanced user experience, regardless of the type or size of the device. When content itself adjusts to the screen size of the device, users don’t have to work around with zooming in & out options, which increases their affinity towards the website. It leads to them spending more time on the website by drastically reducing bounce rates. More than half of the overall online users are expected to buy products and services from mobile websites provided it has managed to leave a positive impression on them. This is what now majority of the online businesses are aiming at.
  1. Websites speed loading – Responsive websites load faster than others with their loading time being under 3 seconds. They are much faster than websites built specifically for the desktop. Online businesses are losing out on a lot by not getting responsive web designs for their websites. In times of low attention spans and increasing user impatience, not having a responsive website means a lost game. The faster your site loads, the more they are liked by the visitors and the more is the chance of the visitors converting into customers. It also narrows down to effortless user experience, of which responsive web design remains at the core.
  1. Competitive edge – Responsive web design not only lets you keep pace with the industry leaders but also helps you get a competitive edge over your competitors who haven’t year shifted to responsive designs. Especially for small online businesses, there is an enormous competitive edge to be leveraged as the majority of these businesses don’t have a responsive web design. 

Responsive web design isn’t just a trend, it is essentially the need of the hour and the present & future of most websites. You are losing out on a lot of organic traffic, potential customers and leads if your website doesn’t offer the same features when accessed from a smartphone, as it does when accessed from a desktop. @Cloudploys we can upscale your business presence by providing you a wholesome solution for a responsive website. 


COVID-19 Pandemic Reinforces Benefits Of Outsourcing

As vividly seen, the rapid outbreak of COVID-19 throughout the world has had a drastic impact on the global economy and overall business environment. 

For many small to large businesses, the virus containment measures taken have shuffled workplaces, declining revenues and in some cases, workforce reductions alongside various other effects. Implications of some impacts are temporary, while others might be long-term. 

In this scenario outsourcing operations is amongst the strongest contingency plans that business leaders must consider in these unprecedented times like these.

Currently, small and medium scale businesses are struggling harder than ever to reduce their overhead expenses while maintaining overall efficiency. As the economic landscape continues to shift, an opportunity has arisen for many businesses who have previously been hesitant to consider outsourcing operations. The COVID-19 pandemic has brought to the forefront many of the immediate and long-term benefits of outsourcing businesses functions, including:

  • Reduction of costs

The impact of COVID-19 has proven that many workers don’t physically need to be in the office to work effectively — the same goes for outsourced workers or entire departments. Outsourcing few functions reduces costs while adding highly qualified experts with a deep pool of resources, especially in times of crisis and uncertainty. Outsourcing can also mean less stress for business leaders over employee turnover or potential layoffs.

  • Security and efficiency in a virtual workforce

With many employees working from home for the foreseeable future, businesses are forced to quickly implement technology and solutions that will help them best adapt to these new circumstances. In this virtual age, migrating an organization to cloud-based softwares from desktop or server-based software allows business leaders and employees to have secure and remote access instantaneously without any hassles.

  • Increased depth of knowledge and resources

These designated experts are up to date on all the latest regulatory requirements and are continuously monitoring relevant laws and regulations to stay current on processes necessary for their clients. Having a team on call to tackle miscellaneous issues ultimately allows the company leadership to focus on management and core operations essential to business stability in the current environment.

  • Access to scalable technology

More than ever, the pressure is on for business leaders to correctly use insights and  to drive the company performance higher. Outsourced platforms can deliver real-time reports with metrics that matter to a business’s key stakeholders, allowing them to make just informed decisions.

Businesses have various competitive options when it comes to cloud-based outsourcing— it’s not one size fits all. For example, designating data entry tasks through which an outsourced provider can easily maintain a business’s records remotely at a fraction of the cost of hiring someone onsite. Another more robust option is a complete records or customer management solution, where clients have a fully equipped portal. 

In current state business owners are facing greater expectations when it comes to general compliance requirements. For many, the decision to outsource few functions is the first step toward making life easier and processes safer with the added benefits of resource savings, which allow senior leadership extra time to focus on management and core operations to make sound, logical business decisions.

@CloudPloys offers Remote Admin Assistance alongside a Team of dedicated developers and experts that can help streamline the transition of your business into the digital world. 

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Reimaging your talent roadmap

2020 will go down in history as the year in which the state of work was turned on its head around the globe. Most organisations’ well-planned talent roadmap was most likely thrown out the window for this year due to the ‘Work From Home’ set-up, which many organisations were not prepared for. The focus was rather shifted to managing the COVID-19 situation- ‘Tackling’, ‘Strategising’ and ‘Mitigating’ the adversity of the virus impact leaving the planning for growth aside. 

Having the right people to do the right things, at the right time, has never been more important or if I may say more challenging. Even under normal circumstances finding the right balance requires careful planning and execution, but what happens when the future is so uncertain that by the time you put one set of changes in place, you need to change things again? The speed and agility with which your business navigates any organisational restructure now, will have a direct impact on your ability to survive and thrive going forward. 

This brings us down to a very important business consideration which most of us would not have thought through until now…”Remote Administration”. 

Why hire an external resource?

  • Cost advantages- explore the difference in wages between countries & get the same work done at a fraction of the cost.
  • Increased efficiency- attain the years of experience in business practices & expertise in delivering complex projects through your outsourcing partner.
  • Focus on core areas- free your energies and focus on building your brand, invest in research & development and move on to providing higher value added services.
  • Save on infrastructure and technology- eliminate the need for investment in infrastructure as the outsourcing partner takes the responsibility of the business processes and hence develops infrastructure for the same.
  • Access to skilled resources- fulfill your resourcing needs with a pool of highly skilled resources. The resources employed by @CloudPloys are well educated in the respective business areas and are experienced in handling unique business needs.
  • Unshaken business operations- shield your business operations against the uncertainties faced during the pandemic and other such unforeseen scenarios by building greater operative resilience, achieved through seeking the external aids. 

@CloudPloys offers Remote Admin Assistance that provides a variety of supportive services to benefit a range of administrative needs at flexible, cost effective and convenient ways to suit your needs.

Remote Admin Assistance can support you with all your typing, word processing and data entry requirements. Businesses receive ongoing direct focussed attention & help with company record keeping, amongst building sustainable internal data management processes. 

If you want to protect your business against such adversities then you should definitely consider ‘Reminaging your talent roadmap’ from traditional (internal workforce) to conventional (internal+external workforce)

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How to build a resilient business foundation?

How to build a resilient business foundation?  In our previous article about “Building technology for success in the digital era” we talked about “Resilient business foundation”, but how can you develop that for your business? Here we have six building blocks that you need to work on to achieve concrete resilience for your business in the digital era. ‘Concrete resilience = Healthy business foundation’.
  1. Dynamic Digital Workplace
Enable remote work with a focus on technologies, communications and policies—at extraordinary speed and scale.
  • Help employees get comfortable with remote working (e.g. effectively run virtual meetings).
  • Develop & upgrade collaboration systems and provide guidance for operating in a remote workplace.
  • Build a dynamic digital workplace task force including business, HR, IT and security leaders.
  • Create a mix of traditional desktop workers with internal as well as external mix of employees and implement virtual desktop solutions.
  • Source cost efficient solutions by developing ties with external companies to avoid solely relying on your employees.
  1. Invest in Automation
Increase automation investments to mitigate the impact of systems disruption, optimise human resource capacity and streamline IT workforce management.
  • Identify and fathom bottleneck areas.
  • Implement automation to immediately resolve high-volume tasks by leveraging technology.
  • Augment that which cannot be completely automated with digital co-workers by striking a balanced mix of in-house and out-house staff for greater flexibility.
  • Optimise the arrangement of human resources to focus on core activities.
  1. Business Infrastructure & Performance Engineering
Identify & address critical systems needs and performance constraints and direct efforts to meet business demand.
  • Set up a high to low priority flow chart to address crucial needs and barriers.
  • Identify and implement performance engineering solutions such as optimising data-indexing, application memory, architecture-caching and more.
  • Scale application capabilities through configuration or commercial changes.
  • Apply dynamic architecture remediation techniques, such as streaming data, to offload demand on critical systems.
  1. Accelerate Cloud Transition & Optimisation
Manage demand fluctuations, risk, action instant innovation and optimise cloud costs.
  • Analyse digital activities to maximise capacity for critical applications and tech infrastructure.
  • Leverage the power of cloud to deploy instant innovation through new cloud-native solutions.
  • Implement cloud’s pay-by-the-drink model to align technology costs to drops in demand. This model is a pay-as-you-go, variable cost model with no up-front fees that scales along with demand, an approach that works well for a wide range of scenarios and companies.
  1. Business Operation Continuity
Source and onboard skilled resources to support critical services and deliver new IT projects.
  • Ascertain right skilled resources and initiate knowledge transition.
  • Accelerate service readiness.
  • Sustain service continuity through suitable modern engineering practices and lean IT governance.
  1. Cybersecurity
Protect your Intellectual property, clients and databases wherever they might from unwanted attacks and times of crisis.
  • Implement a Zero Trust model for multi-cloud solutions, individually-owned devices (BYOD) and third-party technologies.
  • Identify security abnormalities and events.
  • Institute daily virtual situational threat intelligence briefings.
  • Train employees and stakeholders to be vigilant about cyber threat tactics.
Develop analytics and automation monitoring solutions.
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Google’s risk warning! What does it mean?

What is the intention behind Google’s warning about the planned Government regulation of the web? Is it information or persuasion? 

We all have been appalled by the unexpected pop-up warning messages on Google & Youtube recently. There has been a long debated proposition by the Australian Federal Government to regulate the commercial association between Google and large media companies. 

Recently the Managing Director of Google Australia Mel Silva wrote an open letter to the Australians warning about the attack on the autonomy of web news & media presence in Australia. It is indeed a very complex issue and to make a strong statement about it just yet, would be providing an uninformed opinion. 

Overall this can be seen as an outright attack on independent web service in Australia as most of us have a strong preference towards Google over any media company. So, is it probable that the arguments might portray Google in a positive light?

Few messages have been sent across Australians on the possible consequences regulation might have on the News Media Bargaining Code by Google. 


How will this code affect Google?

Google will be required to share with “News Media businesses” (ie. large media corporations) details of how the Google search algorithm works — this will allow these organisations to alter the validity and value of the organic search and product content, originality  that will naturally float to the top of the search rankings.

Furthermore, Google claims they will be required to tell news media businesses “How they can gain access” to Australia’s product usage data. 

If that is the case then this would put the users privacy & freedom in jeopardy and expose them to risk when using the web, search engine, or simply engaging in any web-activities. This might kill the performance of the search algorithm for fetching appropriate and reliable news in Australia. This will result in empowering the old rooted media organisations as the dominant voice for Australian news.

Juxtaposed to this, The Australian Competition and Consumer Commission (ACCC) has deemed the proclaimed effect of this code on Google as their own choice- “Google will not be required to charge Australians for the use of its free services such as Google Search and YouTube, unless it chooses to do so”. 

However, Google reckons that Australian news business does not account a huge monetary value to its operations, rather they have significantly paid the news companies in various modes and in fact driven a great amount of organic search towards Australian media companies for free. 

Therefore, how  do we interpret the open letter stating that the new regulation “would put the free services you use at risk in Australia”? The ACCC’s interpretation to this is that Google is indicating that they would charge users to use Google’s previously free services.

Or it’s an indication from Google to pull out of the Australian News market, should this regulation come into effect? What are the consequences if this was to happen? 

It appears that this code might harm many small & independent organisations in Australia and subdue the voices of many. This dilemma has put Australia in a survival mode for free and open media to avoid the establishment of a monopolistic media industry. However, more information from Google Australia and the ACCC is required to form a well articulated debate. 

We at @CloudPloys continue to deliver user friendly  apps, web pages and online portals. We are dedicated to providing secure services in Melbourne and pride ourselves on protecting and prioritising client information in the digital world.